I’ve had an exciting and productive days at the Mobile World Congress (MWC) 2024 as a member of the Deutsche Telekom delegation. With over 2400 exhibitors 🙃, I was eager to discover the latest innovations that will benefit our B2B customers.
Here are the top three innovations from MWC 2024 that caught my attention:
1️⃣ Deutsche Telekom is leading the way with its multi-layered AI strategy. We’re adopting a multi-LLM (Large Language Models) strategy, encompassing taker, shaper, maker, and facilitator roles, depending on specific business needs. Our 📱 “Concept AI Phone” is also a game-changer – users can simply use voice commands or text to interact with the phone without relying on any apps. We’re also partnering with other innovative companies to develop a Telco-specific LLM that understands this industry and “speaks our language.”
2️⃣ The GSMA Foundry showcased at MWC 2024 new use cases that aim to boost value from the voice channel for the 5G New Calling standard. It will bring verified and branded caller info, even displaying the reason for the call along with the company logo [WIT]. In-call surveys, speech-to-text debriefing of voice calls, and much more are also on the horizon.
3️⃣ Dynamic scam alerts might be used directly within phone calls, thanks to Microsoft Azure Operator Call Protection. It’s based on the content and speaking style of the caller. There’s no need to install any extra app for users, making it a hassle-free solution.
I’m back from MWC 2024 Barcelona feeling 🤩 energized and 💡 inspired by the cutting-edge technologies that will shape the future of telecommunications. What innovations caught your attention? Let’s continue the conversation!
