How Digital Signage is Transforming the Retail and Hospitality Industry

Imagine a store with screens that tell a story. Not just any story, but a story tailored to your interest and current situation. This is the main benefit of Telekom’s new πŸ‘‰ Business Stream πŸ‘ˆ service for shops, hotels, cafes and restaurants.

This service is built on “digital signage” technology, which allows you to make various changes to the displayed content without much effort, in bulk and remotely. And even more uses are created by linking to anonymised visitor analytics from cameras on the premises.

πŸ“° Newspaper kiosks with this technology grow sales because the content on the displays dynamically changes throughout the day based on what types of visitors tend to come in most often at that time.

πŸ§‘β€πŸ³ In restaurants, it allows you to quickly adjust meal recommendations based on the weather or availability of ingredients.

πŸ‘©β€βš•οΈIn hospitals, it helps patients navigate and informs them of estimated wait times.

Business Stream from Telekom allows you to bring your visitors targeted and up-to-date information that can help you differentiate yourself even better from others.

And what’s the best part, in my opinion? You can set up and operate this service without any lengthy training.

For example, you can turn a promotional video into a live stream of the globe from the ISS space station. With just a few clicks. And yes, the Earth is still round! πŸ˜„

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